ON-Page :
On-page is an SEO technique which is
used on the web page (in source code) for increasing site ranking, traffic and
brand awareness.
On-page has many important factors
these are some of the important factors:
H1/POST TITLE:
The h1/post title is the heading text
it contains target keywords because it is crawled by Google very first time.
<header>
<h1>Most important heading here</h1>
</header>
H2/H3/SUBHEADING:
H2/H3subheading is also a heading
text which contains all the secondary keyword.
<header>
<h2>related or subheadings</h2>
</header>
IMAGE/ ALT TITLE /FILE NAME:
Image/alt tag is used when the image
is saved. An image is always saved as the name of the keyword used in our
content. It improves design and appearance of the web page and size of the
image should be small because large size image increases page loading time.
<img
src="img_seochecklist.jpg" alt="Girl in a jacket" title
tag="SEO checklist">
PAGE TITLE:
Every page title should be unique and
must have the length of 60-65 characters. It contains first 15 characters
keyword and others secondary keyword. It shows the category of your content.
<head>
<title>Page Title</title>
</head>
POST CONTENT/ PARAGRAPH:
Content should be fresh and updated.
Its length should be 300 words with a keyword density of maximum 3% and minimum
1%. If the content contains 3 keywords then the first keyword should be primary
keyword and other 2 should be the secondary keyword. Content should be
understandable, relevant to our topic and optimized.
<p>This is a
paragraph.</p>
<p>This is another
paragraph.</p>
BREADCRUMBS:
Breadcrumbs are the path followed by
user or breadcrumbs navigation provides links to each previous page.
Home>training>contact us
<ul
class="breadcrumb">
<li><a href="#">Home</a></li>
<li><a href="#">training</a></li>
<li><a href="#">contact us</a></li>
</ul>
PAGE LOAD SPEED:
Page load speed should be 3 to 5
seconds. Page load can be reduced with image size, shape and color similarly
with font size and text.
KEYWORD DENSITY:
Keyword density is the percentage of
times a keyword or phrase appears on a web page as compared to the total number
of words on the page. It should be 3%
The formula used :
Keyword Density = (Nkr/ Tkr) x 100
Where:
Density = your keyword density
Nkr = how many times you repeated a
specific keyword
Tkr= total words in the analyzed text
For example:
Keyword Density = (2 / 10) x 100
=20%
SEO FRIENDLY URL:
URL
stands for uniform resource locator it is an address of world wide web page or
an internet protocol ( IP address ). It is composed of words.
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