Search Engine Optimization- Beginners guide

     Search Engine Optimization- Beginners guide 

Have you ever found yourself juggling for the best online resource to understand Search Engine Optimization as a beginner? If you’re reading this then congratulation, you are at the right place.

Recent market trends show flooding of blogs and websites on search engines thus increasing the competition to its peak. Blog and website owners are consistently draining their pockets to cope up with the digital marketing world. Huge brands hire heavily experienced SEO engineers to maintain the website’s ranking but for the newbie in the market, expenditure of huge amount is next to impossible.

Here we are listing few of the most common and simple SEO strategies through which you can save your thousands of dollars and learn the techniques at the same time. If you already have a slight knowledge of the basic SEO that you can directly proceed with our Advanced SEO techniques and tips.

Let’s begin the beginner’s guide to SEO to understand the basic concepts of Search Engine Optimization.

1. Begin with the on-page tasks - Always work on these things on a prior basis, to begin with, the on-page SEO of your website. Update the title (65 characters max), Description (165 characters max), sitemap, and header tag. Keep your title keyword friendly, description with all the major and precise information about your company and keep at least one header tag on each of your pages. A sitemap is an index for the search engines that

 holds the list of all the pages available on your website. One can easily obtain the XML sitemap through multiple online sites available.

2. Keep the Images reduced - Large size HD quality images can heavily reduce the loading speed of your website. One way to deal with this issue is to use compressed images that will not only occupy less space on your website but will also load at a much higher speed.

3. Insert Quality and keyword rich content- Do not overstuff keywords or irrelevant content just to increase the length. Search engines have very strict criteria for ranking the websites and relevant content is one of the most significant factors that can help you attain a better rank in result pages. Keep the content crisp, unique, and easy to understand for the visitor.

4. Make the blog/website mobile friendly- In modern day search engine’s algorithms, a special attention is given to the mobile-friendly websites. Almost 60% of the visitors are accessing the internet through the mobile phones and it is of utmost importance to make the user experience better by making your blog or website mobile friendly.

5. Use Google Analytics and Webmaster- Google analytics helps the user to monitor the daily activity occurring on the website like visitors IP, activities performed by the user, bounce rate, time duration for which user was on the website, popular blogs or services. This can help you to plan your next strategy accordingly. Google Webmaster on the other end identifies the loopholes in your website thus allowing you to fix the bugs for the smooth functioning of the site. Always configure Google Analytics and Webmaster in the source code of your webpage or website. Here you can learn how to configure Google Analytics and Google Webmaster on your website?

6. Study the website on a regular basis- To understand the current trends and activities in your website, keep an audit on a daily or weekly basis to analyze the scope of improvement, advertisement, updates and responding to the visitors. The more active you are on your website, the more visitors will feel connected and acknowledged. Always reply to the comments left by the visitors, or the inquiry rose by the users.

7. Integrate Social Media- Allow the visitors to explore your social media presence on Facebook, Twitter, LinkedIn, Instagram, and BlogSpot etc. Social media is an impressive platform for any user coming to your site as it determines the interest, kind of people in your network, popularity of your brand and how active and responsible you are towards your business.

8. Start Link building- This is an off-page SEO method to build the popularity of your website through external links. List your business on various business listing sites, social bookmarking, classified submission, blog posting, and press releases etc. Here you can easily understand the various SEO link building techniques.

9. Target few keywords at a time- Identify the most suitable keyword for in reference to your business and target one or two at a time. Make articles, blogs, press releases, classified, and link building with one keyword at a time. This gives a great visibility and increases the page ranking for the long-term. Search engines often ignore the posts or links where keyword density is higher than the prescribed criteria. Make sure to study your business first then implement the keyword targeting for your website.

10. Be Patient- Yes, the most important and often ignored requirement while doing SEO of any website is to be patient. No technique will land you on the first page overnight. SEO is a consistent, long-term, and a bit slow process that yields extraordinary results for your website over the course of time.

There are thousands of other SEO techniques that can effectively help you to rank your website among the top search results. But, always begin with the basics and the important factors despite unlimited resources available in the market. Choose the one best suitable for your business and put all your efforts to excel in the platform.

Hope this article helped you in understanding the basic concepts of SEO and the initial requirements.

Do let us know about the other SEO tips for beginners and entrepreneurs. Leave your answer and additional information in the comments down below.